But don’t people usually hate cold calls?

While it is true that, shall we say, unscrupulous sales tactics have turned many people off of the idea of telemarketing call centres in the past, the landscape is rapidly changing.

With greater professionalism, more checks and balances and a growing emphasis on mutual satisfaction, consumers and businesses alike have warmed to the idea of telephone-based sales a great deal over the years, and it is quickly becoming the norm.